Templates Library
Starting points, not blank pages
Every workspace includes a set of editorial templates that can be duplicated and adjusted, so teams aren't rebuilding the same brief format from scratch each week.
Standard SEO Brief
A structured outline with target keyword, suggested word count range, competitor heading breakdown, and a subtopic gap list. Used as the default starting point for most long-form articles.
Short-Form News Brief
A trimmed-down brief for time-sensitive pieces, focused on a single angle, a short outline, and a suggested headline direction rather than a full competitor breakdown.
Comparison Article Brief
Built for pieces that weigh two or more options against each other, with a section prompting neutral coverage of trade-offs rather than a single recommended choice.
Evergreen Guide Brief
Designed for reference content meant to stay accurate over time, with a note field for scheduling a periodic content refresh review.
Weekly Publishing Calendar
A week-view template showing publish slots by day, with space for the assigned writer, editor, and linked social posts for each story.
Monthly Content Overview
A month-at-a-glance layout useful for spotting gaps in the pipeline or weeks with an unusually heavy publishing load.
Campaign Tie-In Calendar
A calendar variant for coordinating a cluster of related articles and social posts around a single theme or launch window.
Standard Review Checklist
A checklist template attached to each draft in the review queue, covering brief adherence, tone, and basic fact-check flags before approval.
Compliance Review Note
An additional checklist section for teams that require a legal or compliance pass before publication, separate from standard editorial review.
Translation Review Notes
A template for tracking review comments on translated versions of an article, kept linked to the original source draft.
Using Templates
Templates are a starting point, not a fixed format
Every template can be duplicated, renamed, and edited at the workspace level, so a team's version of the standard SEO brief can drift from the default over time as their process matures. Changes to a template only apply going forward; briefs already attached to in-progress cards are not altered retroactively.
Teams managing multiple clients or publications sometimes keep a distinct template set per brand, which is supported at the workspace configuration level rather than requiring a separate account for each one.
Article Launch Post Set
A small set of draft captions timed to publish shortly after an article goes live, adjustable per platform and character limit.
Evergreen Resurfacing Post
A caption template for resharing an older article later, with a note field reminding the team to check whether the content still needs updating first.
Pull-Quote Caption
A caption format built around a short quote pulled directly from the article, useful for platforms that favor short-form text over links.